Segmentation and Targeting

Introduction

Better serve your audience while improving the efficiency of your marketing efforts through strategic market segmentation and targeting.

Overview

In essence, market segmentation answers the question "who am I talking to?" Market segmentation and targeting are essential building blocks of marketing because they identify who you and your organization are attempting to reach. Segmentation divides your larger market into groups that share common needs and characteristics, while targeting gives you the ability to focus on the segment that your offerings or products are best suited for.

Quick facts

  • 1.5 hours
  • $149
  • Online - self-paced
  • Digital badge upon completion
About the course

About the course

  • The purpose of segmentation and targeting in marketing
  • Market segmentation templates and approaches...
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Faculty and course staff

Matthew Rodgers

Matthew Rodgers

Instructor, CISA - Leadership and Integrative Studies

Arizona State University

Read bio
Matthew Rodgers

Matthew Rodgers

Instructor, CISA - Leadership and Integrative Studies

Arizona State University

Read bio

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